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For my industry report proposal I chose to focus and investigate subject of dark patterns used in aviation industries. I am particularly interested in psychology of Dark patterns in digital interfaces and psychology are closely related because they both involve understanding human behavior and decision-making processes. Dark patterns exploit psychological principles to manipulate users into…
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The collaborative project with Virgin Wines provided us with valuable industry insights. Working closely with the client not only enriched my design approach but also deepened my understanding of the industry. Through weekly meetings, analytical assessments, and feedback sessions, we were able to achieve optimal results. Understanding the client’s needs, desires, and pain points was…
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During task assignment, I have putted myself forward to work on the checkout page, finding it fascinating from both a UX and functionality perspective. My goal was to create a functional checkout process, reduce the number of steps, and make the user journey as quick and efficient as possible. To improve the Virgin Wines website,…
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Firstly we recognised that the banner fails to effectively communicate the page’s primary purpose, potentially leading to confusion for users. The page name “Wine Tasting” redirects to “Live Events,” which could be misleading. Rather than highlighting the unique experiences of each event, the page predominantly emphasizes location. There appears to be a lack of design…
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During our initial research and heuristic analysis, we identified several issues with the current section of the website. It contains excessive text and information that isn’t directly relevant to the page’s purpose, such as links to the shop and other unrelated content. This clutter causes essential points to be overlooked due to various factors. The…
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Our research was collected on a shared Miro board, where we organised information into sections covering brand analysis and wine industry research. This included statistical data, user interviews, and competitor reviews. From our extensive domain research, we uncovered unique aspects of Virgin Wines, particularly its winemakers. To learn more about them, users had to visit…
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The BSc2b group began with a joint project that aimed at Virgin Wines by renovating the About Us, Events page and Checkout experience. We created groups and quickly assigned tasks while setting up a schedule that gave priority to each member’s strengths. I personally used this chance to sharpen my researching skills. Our process was…
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This is draft of my portfolio, I am aware that is a draft and needs more attention and developing which I am going to do over summer break. Can be accessed here: https://app.siter.io/account/pg_oUq9VLNZ3VgSx1yKiwJgJvYni/preview
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To begin with, my original intention was to explore into fitness apps so that I could apprehend and expand upon how user-centered design (UCD) principles are applied within this framework. Nevertheless, when I started researching for it, I became interested in game design. The thing that interested me the most was how this is made…
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As soon as I completed carrying out my research and surveying people, I was ready to start developing an app prototype. This marked a period of significant evolution and intense iteration within my design process. In this stage, rapid changes happened as I tried to stick with one design aesthetic amidst new ideas coming in…
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It was quite an experience creating the “Electric Appetite” website as it helped me gain a better understanding of designing experience website. At the beginning, I took too long to make up my mind about things, which stopped me from moving forward. It was difficult for me to select suitable colours, style and general feel…
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During the research phase, my primary focus was on sustainable digital products that address issues such as recycling, littering, fly-tipping, and air pollution. I familiarised myself with current platforms that provide a broad spectrum of options for disposing of hard-to-recycle, unwanted items. These platforms guide users to appropriate local recycling centers and assist in identifying…
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During my research phase, my primary focus was on exploring websites related to food experiences. I delved into understanding what these websites offer, how they showcase their products, and whether the online representation aligns with the actual dining experience. Additionally, I examined the booking process to familiarise myself with common trends. Throughout this exploration, I…
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I consider myself a very technical individual with a passion for physical craftsmanship. During the workshop, we were introduced to the VR headset Meta Quest 2. Following a brief introduction and presentation on 3D drawing, we had the opportunity to familiarize ourselves with and try out the capabilities of this innovative technology. The main purpose…
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Initially, I was unsure about how to handle this task in order to achieve the most informative and best data from user sessions of usability tests. This uncertainty resulted from no definite direction and ignorance about multifaceted aspects of organizing a good usability study. It was at this point of despair that I came across…